About ULISE
A new brand with 19 years behind it.
ULISE did not appear out of nowhere. It is what a working factory builds when the budget stops deciding the spec.
Where we started
Foshan, 2007. One factory, export only.
The lines behind ULISE started rolling in Foshan in 2007 — 15,000 square metres now, CNC laser cutting, welding and assembly under one roof, and a single export customer model: no domestic shortcut, no subcontracting. The equipment shipped under the Flamemax name has reached more than 90 countries, one container at a time.
What the years taught
We spent 19 years building to other people's budgets.
Export manufacturing teaches you things a marketing department cannot. It teaches you which seals fail first, which fans outlive the elements, why a control panel a new hire cannot learn in a shift becomes the dealer's problem, and what a spare part costs to fly across a border. Everything in a ULISE cabinet — the shared layout, the public parts list, the 48-hour parts promise — comes from that ledger, not from a positioning workshop.
Why a second brand
2018. The spec stopped being negotiable.
In 2018 the team registered ULISE and started building a line with the budget taken out of the argument: the same lines, the same inspection, but the cabinet logic, the control layout and the parts policy set by the engineers instead of the price list. We kept the brand honest in one specific way — every claim on this site has a document behind it, and we send the document before you send the deposit.
The factory, without adjectives
15,000 m². Four processes. One roof.
What a buyer can check before visiting: CNC laser cutting and digital bending for every cabinet, welding and assembly in-house, and functional testing on every oven before crating. A full virtual tour of the floor is available on the factory site, and a visit can be arranged around any order conversation.
IMAGE: factory floor wide shot, available from existing factory photo library
The name
Why the name sounds like a journey.
Ulise — Ulysses — spent ten years getting home by routes no one else had sailed. The name was chosen in 2018 for a line that would leave the safe harbour of middle-market spec and sail to where European buyers actually set the standard. The logo is in registration; the route is already underway.
We are not the biggest oven maker in Guangdong.
We may be the most checkable.